Basketball

Basketball Experience & Cultural Insight

From grassroots in Hong Kong to major basketball events in London and Europe, I have experienced how the game connects youth, culture, and communities. These insights give me a unique perspective on how NBA events and activations can expand basketball’s reach and impact in the UK.

NBA Pop-up Oxford street - 2025

Participated in interactive activations including a shoot-around and 4v4 game. Gained insight into how the NBA engages fans through immersive city experiences and grassroots activations.

London lion fan - Active

Active supporter of the London Lions, building first-hand insight into how professional basketball is developing in the UK and connecting with its growing fan culture.

USA basketball showcase london - 2024

Attended USA vs Germany in London, witnessing elite-level play from LeBron James, Stephen Curry, and KD, gaining perspective on how global events inspire and expand local audiences.

big3 london game - 2023

Engaged with peers and observed how alternative basketball formats attract fans. Met Brian Scalabrine and Jaylen Brown, reinforcing my connection to professional culture and player influence.

NBA London Game - 2018

Observed NBA event operations and fan engagement at a world-class NBA game in London, gaining insight into how professional basketball builds its UK presence.

Big baller brand london pop-up - 2018

Participated in the BBB London event, meeting the Ball Family and experiencing how basketball culture intersects with fashion, youth culture, and lifestyle branding.

NBA Cafe Barcelona - 2018

Experienced NBA’s global reach at the NBA Café in Spain, watching a live game in a branded venue that connected international fans through shared basketball culture.

L.I.F.E. Drink Event Hong Kong - 2015

Participated in the launch event, meeting Shaquille O’Neal and Mike Miller in person, witnessing the NBA’s global influence and its power to inspire international communities.

watford hongkongers

Playing for the Watford HongKongers, competing in the Herts Basketball League and England HKers Basketball League. Proud to represent a community-driven team that embodies UK basketball culture, teamwork, and passion for the game.

my teams

Brunel hong kong society

As Founder, I assembled and led the Brunel University Hong Kong Society basketball team to compete against other universities across the UK. We participated in multiple tournaments, winning Champion at the Reading University Game 2019, and built a lasting community of players united by culture and sport.

leeds hong kong society

I represented the Leeds Hong Kong Society in multiple university tournaments, including the Nottingham Games and Manchester Games, gaining valuable team experience and contributing to the growth of Hong Kong basketball culture in the UK.

Battle abbey school

Served as Team Captain, leading the squad in competitive games against local teams. Took on a leadership role both on and off the court, developing strong team coordination, communication, and a passion for competitive play.